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Hair Serum – Tandika Cendrawan

Tandika Cendrawan

HAIR SERUM

A serum enriched with moroccan argan oil content that makes hair shiny, smooth, and soft. Enriched with four variants, ranging from Aloe Vera Extract, Eclipta Alba Extract, Jojoba Oil, and Kukui Nut. It’s a non greasy and non sticky hair serum with a fresh and long lasting fragrance.

DESIGN CHALLENGE

When I was hired, the company wanted a range of colors for various demographics, especially the younger generation. I was employed to design a packaging of a new product. Hair Serum is a product that reduces frizz, adds shine to hair, and protects it from damage.

FIND A STYLE

I began searching for ideas and inspiration from various sources, including examining similar products in the market, exploring both print and digital media. For Hair Serum, I used a simple, modern approach, even though it had limitations in the elements to be explored.

SKETCH AND EXPLORATION

I started with sketches, incorporating images, exploring the typography, composition, and layout too. On the other hand, I also made an effort to maintain a modern and complex aspect.

FINAL RESULTS

It’s a great feeling to see the Hair Serum product completed and launched, available in the market. Hopefully, this product can become a part of a hair care range to ensure maximum hair quality.