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Pastel Series – Tandika Cendrawan

Tandika Cendrawan

PASTEL SERIES

Professional hair dye that is easy to use, equipped with a conditioner that provides extra protection for colored hair, offering softness, and caring for damaged or split ends. Currently, there are three color options available for consumers: Rose Gold, Taro Latte, Precious Turquoise, and also Bleaching.

DESIGN CHALLENGE

When I was hired, the company wanted a range of colors for various demographics, especially the younger generation. I was employed to design a packaging of a new product. Pastel series is a hair dye with several bright and vibrant color choices that can be used by both men and women.

FIND A STYLE

I began searching for ideas and inspiration from various sources, including examining similar products in the market, exploring both print and digital media. For the Pastel series, I used an approach reminiscent of sparkling candy, with warm, and soft colors.

SKETCH AND EXPLORATION

I started with sketches, with the model as the primary element, exploring the typography, composition, and layout too. On the other hand, I also made an effort to highlight cheerful, warm, and modern elements in several alternatives.

FINAL RESULTS

It’s a great feeling to see the Pastel series product completed and launched, available in the market. Hopefully, this product can reach the community, especially the younger generation.

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